Remember the Nazi eugenics program? While not quite that despicable it looks as if their PR department is get ready for lots of photo ops with this crew of well-dressed, well-groomed, good looking (no obesity allowed) people. Oh, and no wheel chairs since they will slow us up (or down).
Before we think that Germany was the leader in this atrocious behavior, note this from Wikipedia, article "Nazi Eugenics".
The Nazis based their eugenics program on the United States' programs of forced sterilization , especially on the eugenics laws that had been enacted in California . [9]